In this episode of The Lighthouse Sessions, we sit down with Ryan Hayes, the visionary force behind A Pretty Big Deal (APBD). Ryan embodies the “unemployable” entrepreneur—the kind of leader who doesn’t just build a business, but architects an ecosystem where creativity and humanity are guarded at all costs.
For many visionary founders, the journey is often obscured by a thickening fog of misaligned clients and rigid systems. Ryan shares how he navigated his way out of the “Storm-Tossed” peril by instituting a radical “No Jerks” boundary. This isn’t just a policy; it’s a lighthouse for his team of seven, ensuring that their creative genius is never sacrificed for a retainer.
We dive deep into the concept of the “Upward Spiral,” exploring Ryan’s unique practice of “burning down” the business every November. This intentional cycle of reflection and rebirth allows him to shed what no longer fits, ensuring that his growth remains sustainable and, more importantly, soulful. If you’ve ever felt like you’re sanding off pieces of yourself to fit into a traditional business mold, Ryan’s insights will serve as your compass.