Are you suffering from “Shiny Object Syndrome”?
Do you feel like you are doing 12,000 different things to grow your business, yet the needle barely moves?
You are not alone in the fog.
In this episode, we strip away the noise of modern scaling to focus on what actually works: Pigheaded Discipline.
We are joined by David Asarnow, a serial entrepreneur who doesn’t just talk about growth—he engineers it. From growing a corporate division by $45 million in five years to working directly with legends like Tony Robbins and the late Chet Holmes, David understands the difference between being “busy” and being effective.
If you have ever felt paralyzed by the pressure to execute complex marketing strategies like the “Dream 100,” this conversation offers a massive relief valve. David breaks down why chasing a hundred prospects is a recipe for burnout, and how a hyper-intentional “Target 25” (or even “Target 10”) can yield exponentially better results while protecting your energy.
We also dive deep into the future of Artificial Intelligence. For the visionary founder who fears AI might replace their creativity, David reframes the narrative completely. He shows us how to use AI not as a replacement, but as a “collaborative partner”—a tool to challenge your thinking, sharpen your strategy, and create the leverage necessary to stay relevant in a rapidly shifting market.
In this episode, you will discover:
The “Valley” Trap: Why entrepreneurship isn’t just a climb. David shares a metaphor from his trek in the Himalayas about the dangerous “valley” between peaks and how to short-circuit the fear of free-falling .
Pigheaded Discipline Refined: Why success isn’t about doing 12,000 things; it’s about doing one thing 12,000 times with relentless focus .
The “Target 25” Strategy: How to stop drowning in leads and start cultivating the deep, high-value relationships that actually double your revenue .
The “Sneaker” Story: The audacious, creative campaign David used to get his foot in the door with executives at McDonald’s and Walmart (proof that creativity beats brute force every time).
AI for Visionaries: Why you don’t need to learn to code. The skill of the future is “Prompt Engineering”—learning to talk to intelligence to manifest your vision .
Theme of the Episode: Most entrepreneurs have shiny object syndrome and do 12,000 things… Mastery is doing one thing 12,000 times.
If you are ready to stop drifting and start steering by a clearer compass, this episode is your invitation to focus.
About the Guest: David Asarnow is the founder of Business Nitrogen, a growth strategy company that helps high-level entrepreneurs build, grow, and scale. A veteran of the industry who cut his teeth with the giants of personal development, David now helps founders harness the power of AI to create massive leverage.