A Note from the Co-Founder About Pharos Business
I didn’t start this because I had a system. I started it because I couldn’t find one that didn’t cost me myself.
As a founder, I knew how to build. I knew how to think. What I didn’t know was how to finish decisions without fracturing — between what made sense strategically and what felt true in my gut.
Everything out there told me to scale faster, simplify more, or outsource my thinking. And the more I tried to “follow best practices,” the more I found myself bracing against them. Until I realized the problem wasn’t execution. It was the cost of clarity — and who had to pay for it.
Pharos is built for founders who don’t want to be optimized. Who are tired of decisions that feel expensive — not just in time or money, but in identity. Founders who aren’t confused — just overwhelmed by the hidden price of choosing.
What we do here is simple: We help you think more cleanly, move more deliberately, and build in a way that doesn’t betray the way you work.
No urgency. No blueprints. Just quiet tools for finishing what matters.
If you’re carrying too many decisions, or circling clarity without landing it — you’re not lost. You’re just thinking carefully.
And that’s allowed here.
Jeff Borschowa
Co-Founder, Pharos Business Services Inc.
Curious about how we work with founders?
You can start by exploring The 5 Mental Shifts to learn more About Pharos Business — or simply return when you’re ready.