Are you navigating the “Fog” of the AI revolution, feeling like you’re chasing seventeen things at once while moving nowhere?
In this episode of the Lighthouse Sessions, Jeff Borschowa sits down with Yvette Brown—a 37-year entrepreneurial veteran and marketing visionary—to strip away the “tech-bro” hype and reveal the human truth about Artificial Intelligence.
If you are a visionary entrepreneur who values autonomy and soulful growth, but feels the suffocating weight of “cookie-cutter” systems, this conversation was designed specifically for you.
The Identity Shift: Moving Beyond the Tool Most people are speaking to the brain, leading their audience into a “learning coma.” Yvette and Jeff dive deep into the realization that people don’t actually buy AI—they buy the identity of who they will become by using it. They want to look smarter, be better, and reclaim their time. For the visionary founder, this isn’t about learning to code; it’s about an identity shift that allows you to lead with your gut and heart before ever touching the logic of a prompt.
AI as Your “Digital Sparring Partner”: Yvette counters the rising tide of “AI Slop” by reframing the technology. Poor results aren’t a failure of the machine; they are a failure of the “craftsman.” Learn how to use AI as a digital sparring partner—an archetype designed to challenge your assumptions, act as a devil’s advocate, and help you think more critically. In this episode, you will discover:
The “Early Adopter” Reality: Why the “real world” is in a completely different place than the online tech bubble, and why we are still in the early stages of this Renaissance. Subject Matter Expertise: Why your decades of “boots on the ground” experience are your greatest assets in calling “BS” on AI-generated content.
The Renaissance Period: How to foster a sense of agency to cross the “adoption chasm” without losing your soul to automation. Safe Spaces for Failure: Why leaders need a community to share fears and failures without judgment as they navigate this “Frankenstein’s Monster” of technology.
Stop Sailing Blind.
Innovation advances faster than society, often leaving founders feeling “Fogbound” or “Storm-Tossed.”
This episode is your signal in the mist—a reminder that you don’t need a map; you need a compass.
Watch now to reclaim your creative power and learn how to arm your expertise with the ultimate thinking tool.