The fog is real. 🌫️
If you are a visionary founder, you know the feeling.
You started this business because you had a spark—a unique way of seeing the world and solving problems.
But somewhere along the way, the “mechanics” of growth took over. Now, you’re drowning in data silos, rigid CRM systems, and transactional consultants who want to box your genius into a cookie-cutter template.
You aren’t failing. You’re just Fogbound.
In this episode of The Lighthouse Sessions, I’m joined by Hussain Al-Shorafa, the founder of Revic, for a conversation that is less about “software” and more about reclaiming your creative rhythm.
Hussain has spent 20 years in the trenches of go-to-market strategy, and he’s here to show you that AI isn’t your replacement—it’s the enabler that clears the fog so you can finally lead from your zone of genius again.
Inside this episode, you’ll discover:
👉 The “Segment of One” Philosophy: Why every customer deserves to feel like they are your only priority, and how AI makes that possible at scale.
👉 Breaking the Data Silos: How to stop the “pulling teeth” experience of chasing information across marketing, sales, and support.
👉 The Truth About Pipeline: Why the “5x coverage” rule is often a lie, and how hyper-focusing on a smaller “Dream 100” can lead to 40% growth.
👉 AI as Your Logic Layer: Why domain expertise is more valuable now than ever before. AI doesn’t have the “experiential knowledge” you do; it needs you to teach it how to think.
👉 The Sports Analogy for Scaling: Why rigid processes are “regressions to the mean” and how to build a system that allows your “A-Players” to play like stars.
Hussain shares a powerful story of a sizable organization that realized 90% of their revenue came from just a fraction of the accounts they were chasing. Imagine what happens to your energy—and your bottom line—when you stop trying to be everything to everyone and start navigating with a steady compass.
This isn’t just a podcast; it’s a blueprint for the “Upward Spiral” of sustainable growth.
Stop trying to outrun the fog. Start learning how to move within it. 🧭