Are you a visionary founder feeling Fogbound?
You have world-changing ideas, your business is technically “successful” , but every milestone feels heavier, not lighter. You crave structure and clarity , but every system, strategy, and consultant you try just ends up choking your creativity.
You feel lost despite success.
This episode is for you.
It’s an urgent conversation about reclaiming your creative power by fixing the one thing most visionary entrepreneurs—especially those prone to scattered strategies —get wrong: your fundamental message and alignment.
Mike Verret, a master communicator (and the guy who named the Indominus Rex in Jurassic World ), joins us to cut through the chaos.
Mike pinpoints the single, essential disconnect we all face: We are too close to our own brilliance. As a visionary, you know 100% of your business. But your audience only needs 5%.
Mike reveals that the classic founder mistake is focusing on that 100%—listing services, leading with credentials, and presenting generic solutions.
This self-focus acts like an emotional wall, ensuring your audience instantly disengages.
Sound familiar?
If you’ve been chasing trends without direction, you need to hear this.
Mike’s core wisdom is simple but transformational: Stop talking about yourself and start talking to your customer’s motivation. You’re not selling features; you’re speaking to their deepest needs, like the plumber who says, “We know how it feels. We’ll be there in five minutes”.
In this session, we dive deep into the specific rhythms that visionary leaders need to finally harmonize vision and execution.
You’ll discover:
The “Tell Me More” Cheat Code: Mike outlines the specific, audience-focused sequence that guarantees engagement—starting with an intriguing insight that makes your audience pull you in, rather than you having to push your message out. If your first slide is your bio, you’re doing it wrong.
The Predictor of Success: we share a controversial view: you can predict a business’s success or failure based on how well the founder answers two basic questions: “Who do you serve?” and “What do you do for them?” (P.S. Most marketing pros fail this test ).
The Lighthouse Framework for AI: We discuss how AI, when built on a faulty foundation, just amplifies the “off” voice. Jeff shares his vision for integrating marketing, sales, and operations to focus purely on a seamless customer journey, using AI not to eliminate people, but to empower smart people to be smarter. (Jeff built over 400 custom AI models —he knows his systems ).
Finding Your Rhythm (The Upward Spiral): The conversation confirms a deep, foundational truth for founders like you: You need a system that feels less like a straightjacket and more like a rhythm that aligns your natural creativity with sustainable execution. Mike’s guidance on message alignment is the key to escaping scattered strategies and stepping into your Upward Spiral.
Mike’s Final Gold Nugget: The one thing in business you can always control, and how aligning it with your customer creates true resonance and validation.
If you’re tired of feeling trapped by systems that don’t fit how you think and are ready to stop chasing trends without direction, this episode is your signal. It’s an invitation to remember that you are not the problem —your genius just needs the right rhythm to soar.
Listen to Mike’s wisdom now to get the clarity your vision deserves!
The Real Problem Isn’t You. It’s Your Message.