Are you a visionary founder feeling lost in the digital marketing fog? 🌫️
You’re building something incredible, maybe even achieving “success” on paper, but still feel like you’re drifting, overwhelmed by strategies that don’t quite fit, and tired of marketing efforts that feel hollow?
You’re not alone. Many brilliant entrepreneurs grapple with translating their vision into sustainable, aligned growth without losing themselves in the process.
In this episode of The Lighthouse Sessions, host Jeff Borschowa sits down with Alan St. Joseph, a LinkedIn Personal Branding and Google SEO specialist who cuts through the noise with refreshing honesty and a laser focus on what truly matters: RESULTS.
Forget chasing vanity metrics and implementing cookie-cutter systems. Alan shares his journey from “accidental SEO” to niching down, revealing the critical mindset shift that separates busywork from business-building impact.
Watch this episode to discover:
Why Alan HATED SEO (at first!) and how he found a way to make it serve humans, not just algorithms. The critical flaw in how most companies approach digital marketing (and why it burns out junior marketers & founders alike).
Moving Beyond Vanity Metrics: Alan’s powerful perspective on why likes and traffic mean nothing if they don’t convert into actual revenue.
Authentic Branding Secrets: How unintentional elements (like Alan’s toque or Jeff’s Hawaiian shirts!) can become powerful parts of your brand that attract your ideal clients.
The “Money-Making Machine” Mindset: How to ensure your website and LinkedIn presence are built to generate tangible business outcomes, not just noise.
Why niching down is crucial for cutting through the overwhelm in the vast digital landscape.
The essential (and often ignored) link between marketing and sales for true business success.
This conversation isn’t just about tactics; it’s a lighthouse for founders seeking clarity and a compass for navigating growth your way. Alan’s insights resonate deeply with the challenges faced by intuitive, visionary leaders who crave structure but resist rigid boxes.
Stop drifting and start aligning.
Watch the full episode now to gain actionable insights and reignite your passion with purpose-driven strategies.